The Can Makers, the trade body representing drinks can manufacturers in the UK, has launched an enhanced version of its popular Can Creator (www.cancreator.com) app for craft drink brands. For the first time, drink brands and designers wanting to visualise and share their creations in 3D, can apply artwork to a label template for virtual application onto a 33cl can. They also have a new option to test their design on a black, as well as a silver can.
Currently celebrating its fourth year, Can Creator was the world’s first free 3D drinks can design app. Since then, thousands of designers, brands, students and manufacturers have used it to bring their print-to-can designs to life across a variety of can sizes, and with a variety of finishes.
The app’s new capabilities reflect an expanding can market. Over the last two years, the demand for craft beer in cans has driven the launch of affordable, short-run and mobile canning companies which offer brands the option of direct-to-can printing, or labels. Can Creator’s new label template allows brands to test their designs and choose between both formats.
Can Creator can be used by anyone; there’s no need for complicated or costly software or expert technical knowledge. It is perfect for craft drink brands that want to build design concepts at speed and who may not have a retained design agency.
Martin Constable, Chairman at the Can Makers says: “Since its launch, Can Creator has proved a popular and powerful tool for brands and designers. With a growing marketplace, the time was right to give the app a facelift and promote the new design options available. The can is the coolest pack for craft drinks right now; coloured cans and labels are playing a significant role in the design strategy for many brands.”
As well as different can sizes, colours and the choice between print-to-can and the new label template, Can Creator gives brands the chance to explore innovative printing techniques, such as heat sensitive thermochromic inks and tactile finishes. Once designs are complete, the can be rotated and viewed from every angle, snapshots can also be taken, downloaded and shared easily amongst collaborators. Files may also be saved for future use.