The idea for the Workshop came out of the competition that the Can Makers held in 2006 in conjunction with the DBA and the Packaging Museum where the winning entries were featured in a series of advertisements in Marketing Magazine.
The purpose of the workshop was to share experiences and to increase knowledge and understanding of what can be done with cans – both for drinks and other products packed in drink cans. The event was planned to encourage discussion and interaction between the can making industry and the design community.
Designers heard presentations on the wide range of available features, system economics and the environmental benefits of drink cans. Displays were laid out around the room to provide first hand samples of the features being discussed.
Overall the Workshop was a great success and the designers found the event informative and interesting.