– i luv my can Consumer Campaign

Consumer campaign, i luv my can, was launched in June 2011 by TV presenter and avid recycler, Miquita Oliver.  Garnering coverage as widespread as Daily Mail, BBC local radio and Marketing Week amongst many others, the can competition challenged people to turn ordinary beverage cans into beautiful creations for a chance to win a prize fund and help support the Art Fund charity. Of the ten finalists, one winner was chosen, Hannah Sykes, 18, from Blackpool. Hannah’s entry of a couture-inspired can bustier made from recycled drinks cans beat hundreds of other entries for the   coveted prize.  As the overall winner, Hannah, walked away with a £1,000 cash prize along with a years’ supply of her favourite canned drink. The youngster, who is currently studying Art and Design at Blackpool & The Fylde.

Ten entries were shortlisted before the final winner was chosen including a lanyard made from ring pulls intricately woven together, a working desk lamp created out of a single soft drinks can, and an eight foot Union Jack flag designed using over 250 individual cans. There were also creative videos showing everything from a can’s white water adventure to a stop motion video of a beautiful can balloon flight. College, has developed a penchant for making clothing out of unusual materials such as rubber gloves and shower curtains, but impressed the judges with her corset made from over 30 beer cans. All of the creations were auctioned online alongside a bespoke piece Can Forks, by artist Sam Sheriston, featuring 98 individual forks made entirely from drinks cans. The proceeds, £1,360 in total, from the online auction were donated to the Art Fund, the UK’s leading charity that helps secure great art for museums and galleries for everyone to enjoy.

The winner was:

Most Fashionable Can – Can Bustier, by Hannah Sykes

The other finalists were:
Anything Goes – Can Flag, by Robert Kitchen
Most Artistic Can – Spider Can, by Ade Dalby
Best Can Furniture – Cangle Poise Lamp, by Ade Dalby
Best Can Landmark – Tower Bridge, by David Surrey and Lewis Dee-Thomas

Most Unusual re-use of a Can – Can Lanyard, by Philippine Community Fund

 

Ultimate Can Moment – Original Song and Dancing Can, by Anthony Johnson

Most Intrepid Can – Cantern, by James Edenborough

Most Extreme Can – Ken’s Big Day Out, by Alan Ward

Best Can Trick – Ace Shot, by Lee Pretious