The Can Makers, working with the Design Business Association and the Museum of Brands, Packaging and Advertising, held a competition with design agencies from around the country. The design agencies were asked to provide a graphic design for a drinks can. The product for the new design was left to the agencies discretion.
The initiative is designed to encourage those within the design community and the key marketers within the retail and drinks industry to think of using drinks cans when launching new products.
Ten winners were chosen by a judging panel including designers and can manufactures and all of the winning entries promoted in full page adverts within Marketing Magazine. The adverts which appeared can be viewed by clicking on the images shown below.